Concept Project · Mobile App · Premium Fashion

Hide Clothing

Hide is an established premium fashion brand. This project is a concept mobile app created as a pitch piece, exploring how Hide’s existing identity and visual language could translate into a mobile-first shopping experience.

The goal was not to redesign the brand, but to interpret it consistently within a product interface — focusing on clear navigation, image-led browsing and a streamlined path to purchase.

Concept
Mobile UX/UI
E-commerce
Design System

RoleLead UX/UI Designer (Concept)

PlatformMobile (iOS/Android)

FocusBrand translation + purchase flow

Hide Clothing mobile app concept hero screen

Note: This is an independent concept project inspired by Hide’s existing website and brand presence.

The Challenge

Premium fashion brands rely heavily on tone, typography, whitespace and imagery to create a distinct identity. The challenge was translating that expression into a mobile experience that still feels premium while improving usability for smaller screens — particularly around browsing, product evaluation and purchase.

The concept focused on reducing friction and decision fatigue by simplifying navigation, prioritising imagery and designing a consistent set of patterns that could scale across collections and seasonal releases.

Discovery & Navigation

Hide Clothing discovery and collection browsing screen — **Image-led discovery**— a clean browsing experience that keeps focus on product, supported by lightweight and premium-feeling navigation patterns.

The navigation system was designed to make movement between collections effortless without losing context. The experience supports quick scanning on mobile while preserving Hide’s minimalist tone.

Simple and predictable category structure
Image-first layouts to maintain brand identity
Clear hierarchy supporting fast mobile scanning

Product Experience

Hide Clothing product detail page concept — **Product detail** — prioritising imagery and key decisions such as size, price and availability with a clear call to action and minimal distraction.

The product page balances editorial presentation with practical decision-making. Critical information is surfaced clearly while maintaining a calm and refined reading experience on mobile.

Strong hierarchy for primary decisions such as size selection and add to bag
Structured content blocks for product details and care information
Consistent spacing and typography to preserve brand tone

Bag & Checkout

Hide Clothing bag and checkout flow concept — **Friction-light purchase flow** — a clean bag and checkout experience that clarifies totals and keeps the primary action obvious.

The purchase flow was designed to feel simple and confidence-building. It supports quick review, clear pricing and a predictable path to completion without compromising the premium aesthetic.

Clear item summaries and transparent totals
Predictable primary actions and progression
Structured to scale as promotions or bundles evolve

UI Foundations

Hide Clothing UI system snapshot showing typography, buttons and color roles — **UI foundations** — colour roles, typography and core components structured to maintain consistency across screens and future expansion.

Even as a concept, the work was approached as a scalable product system. Establishing strong foundations ensures consistency across collections, account states and potential future features such as wishlists or order tracking.

Defined colour roles and contrast to support readability
Reusable components and spacing rules
Consistent interaction patterns across the app

Result

A mobile-first app concept translating Hide’s premium brand into a clear, image-led shopping experience.

The design balances editorial expression with usability, supporting discovery, product evaluation and purchase through scalable UI foundations that could extend into a fully realised product.