Lead UI/UX Designer specialising in complex, mobile-first digital products.

I design clear, scalable UX for high-engagement platforms — from core journeys and interaction systems to handoff-ready design foundations. Available for permanent, contract or freelance engagements.

Selected Projects

A collection of recent projects spanning web design, brand identity and digital experiences.

About Me

I’m a Senior Product Designer with 15+ years of experience designing mobile-first products across betting, gaming, e-commerce and SaaS platforms.

I specialise in bringing clarity to complex, data-rich environments — turning dense interfaces into intuitive journeys supported by scalable design systems.

I work closely with product and engineering teams to define structure, refine interaction patterns and deliver high-quality UX that performs at scale.

My approach combines strategic thinking with aesthetic clarity, ensuring every project not only looks great but also works beautifully for the people using it.

Currently open to permanent roles, contract engagements and freelance product collaborations.

How I Can Help

  • Product UX & Interaction Design

    End-to-end journey design for mobile and web products, from discovery through to delivery.

  • Design Systems & Scalable UI

    Reusable components, interaction patterns and documentation that help teams ship faster with consistency.

  • Complex Product Optimisation

    Improving clarity, hierarchy and behavioural flows across data-rich and high-engagement platforms.

  • UX Audit & Strategic Review

    Targeted UX analysis to identify friction, reduce cognitive load and strengthen product performance.

Lets Work Together

I am always interested in hearing about new projects and opportunities. Feel free to reach out if you would like to collaborate.

+44 7398239596
djswoods79@gmail.com

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