I’m a Lead Product & UX Designer with 15+ years’ experience creating scalable, user-centred digital products — particularly in sports betting, gaming, and high-engagement platforms. I solve complex problems by balancing product strategy, user research, and thoughtful interaction design to help teams ship confident, measurable experiences across mobile and web.

I partner closely with Product, Engineering and Research to turn ambiguity into clear flows, system thinking into reusable patterns, and data into confident decisions. My work has improved engagement, clarity, and conversion in regulated, data-rich environments.

I specialize in creating dynamic, user-focused designs that enhance both form and function. I’ve worked with diverse brands, delivering everything from comprehensive website redesigns to intuitive app interfaces and digital experiences. My expertise lies in translating brand messaging into seamless, visually impactful designs that drive user engagement. I blend creativity, user insights, and a deep understanding of brand identity to craft designs that not only look stunning but also resonate with audiences and deliver measurable results.